Inspiration was one of the most famous music genres in the world, rock and roll. Born in the United States, this genre has gone down in history with the name by which it is known today only since the Fifties. And it is precisely from the American continent, precisely from New York, that the creator of the brand that bears his name arrives: Steve Madden. The brand’s creative director began at a factory in Queens and then revolutionized the footwear industry with unique and timeless designs. Soon acclaimed by many women, Steve Madden has made the style of his creations fundamental for customers for eclectic and innovative looks.
Collections and women’s desires
On the crest of the wave for more than 25 years, Steve Madden is a true connoisseur of women’s desires. It is no coincidence that he still feels “a thrill when I see people walking down the street wearing my creations”. The brand is aimed at a woman with a disruptive individuality who loves to be innovative, bold and stimulating. She is a non-stereotypical female figure, intriguing and aware of the charm she wears. Steve Madden’s shoes are mostly rock style, undoubtedly glamorous, with a youthful savoir faire, that speak to an extended niche of women between 18 and 35 years old, bridge between American and European culture.
According to the creative director of the brand, the real catwalk is the sidewalks and what better way to get inspiration than from observing the variegated urban defilé. Started with the goal of revolutionizing women’s accessories to date Steve Madden is constantly changing while being aware of his origins and the initial style given to the brand, never completely abandoned. The illuminating intuition to learn from the street imperceptible details and make them ready to be worn remains the hallmark of the designer’s stylistic talent.
Sexy and bold look
In small doses, the urban is made to participate in sexy and daring looks and gives life to sneakers, heels, sandals, mules, moccasins in many different shades and textures. From the pop colors of shocking pink, lemon yellow, vitamin orange, emerald green and light blue to the grunge colors of beige, brown, black and gray. These colors are the hallmark of the maison, in fact they testify the connection between street style and the more romantic, lively and fresh, always kept alive and palpable by Steve Madden.
Women and shoes: a bond never more tormented in the fashion world. A love story that has lasted for centuries, declaring the essential accessory in the wardrobe as the most coveted and difficult to put on the market. Steve Madden has managed to make his shoes necessary, to dress women’s feet in many ways, writing a story that leaves a 12-heel print.