To top
Title Image

sneakers Tag

15 Oct

Premiata: history of a brand over 100 years old

Premiata was able to win the most difficult challenge: creating something different by the ability to give life to simple things. Thanks to deep-rooted craft traditions she loves to grasp what is incomplete to make it experimental. Born over a hundred years ago, it is a brand with a strong and consolidated soul. It was in 1991 that the real Premiata sneackers was born. Graziano Mazza takes the reins of the company by implementing two decisions: the first is represented by the choice to industrialize the company by purchasing new machinery more suitable for a large production, the second is based on modernizing the design of footwear to be able to enter the international market. At the base of the concept...
Continue reading