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12 Sep

Dr. Martens: gritty shoes “with bouncing soles”

The history of the most famous brand in the footwear industry could not but begin far in the memory. Almost a century ago in the town of Wollaston, Northamptonshire, in the English Midlands, the Griggs family stood out in the footwear industry for the quality of the shoes they produced. Having immediately realized that the prototype shoe could bring great innovation, Dr. Martens took advantage of the unused military supplies at that time to start producing the shoes together with his university friend, Herbert Funk. Shortly after that, the brand was established: in England they were talking about the new brilliant idea, soon came the advertising (80% of the customers were women) and the purchase in the newspapers until 1960 when...
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5 Sep

Steve Madden: revolutionary footwear with creative design

Inspiration was one of the most famous music genres in the world, rock and roll. Born in the United States, this genre has gone down in history with the name by which it is known today only since the Fifties. And it is precisely from the American continent, precisely from New York, that the creator of the brand that bears his name arrives: Steve Madden. The brand's creative director began at a factory in Queens and then revolutionized the footwear industry with unique and timeless designs. Soon acclaimed by many women, Steve Madden has made the style of his creations fundamental for customers for eclectic and innovative looks. Collections and women’s desires On the crest of the wave for more than 25...
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