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12 Sep

Dr. Martens: gritty shoes “with bouncing soles”

The history of the most famous brand in the footwear industry could not but begin far in the memory. Almost a century ago in the town of Wollaston, Northamptonshire, in the English Midlands, the Griggs family stood out in the footwear industry for the quality of the shoes they produced. Having immediately realized that the prototype shoe could bring great innovation, Dr. Martens took advantage of the unused military supplies at that time to start producing the shoes together with his university friend, Herbert Funk. Shortly after that, the brand was established: in England they were talking about the new brilliant idea, soon came the advertising (80% of the customers were women) and the purchase in the newspapers until 1960 when...
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